During the countdown to July 21, 2023, much merriment was made about the Barbie versus Oppenheimer double feature. Each film came from a seasoned indie-turned-blockbuster director — Greta Gerwig and Christopher Nolan, respectively — with expansive visions, distinct thematic flairs, and a knack for captivating audience attention in an increasingly distracted world. The internet seized upon the meme opportunities as the internet is wont to do. Creatives on both sides of the metaphorical aisle expressed excitement over their "rival" film. And fortune favors the bold, for this mini pop culture zeitgeist probably helped push both films into impressive opening weekends during a summer box office that's seen as many misses as it has historical hits.
from Collider https://ift.tt/7cZRpae