July 9 is the 20th anniversary of the seminal Disney film, Pirates of the Caribbean: The Curse of the Black Pearl. It’s been quite the road for the film franchise that gave birth to the iconic cinematic rogue known as Captain, or should I say “Cap’n,” Jack Sparrow (Johnny Depp). Since 2003, Pirates of the Caribbean has brought in more than $4.5 billion worldwide from theatrical ticket sales over five movies. In the 2000s, Pirates of the Caribbean had a cultural impact that equated to or surpassed some of the biggest brand names and IPs on the planet. People wanted to dress up as Cap’n Jack Sparrow on Halloween. "Savvy" and Jack Sparrow became household words. On paper, the odds were not in favor of this franchise when it first began, but somehow, the creative team and dynamic cast found a winning formula and turned straw into gold. Pirates of the Caribbean: The Curse of the Black Pearl broke the mold for Disney in many ways. It was a runaway smash hit, as well as the first movie released under the Walt Disney Studios banner with a PG-13 rating. And the film succeeded where Disney’s other attempts to adapt their popular theme park attractions into live-action features failed miserably. On the cusp of the 20th anniversary of the film’s release, it's time to explore how and why Pirates of the Caribbean: The Curse of the Black Pearl caught lightning in a bottle.
from Collider https://ift.tt/FcCxbJN